Launching CPA campaigns on Adsterra, with Head of CPA Alexandra Kasatkina

Adsterra's Head of the CPA Department, Alexandra Kasatkina, sits down with Jitendra Vaswani at Affiliate World Dubai 2025 to talk about launching CPA campaigns on the ad network. She covers beginner offers, which verticals fit CPA pricing, entry requirements and tools, and how the traffic mix is shifting.

In this episode

• For beginners, Kasatkina suggests offers without hard KPIs, such as mobile-subscription (mVAS) offers, citing traction in Indonesia and Kenya and Nigeria volumes despite carrier problems (1:30, 2:02).

• Because Adsterra's auction is eCPM-based, offers with a short conversion flow suit CPA best: she lists VPNs, antivirus, utilities and add-ons (2:30, 3:03).

• She calls iGaming the worst fit for CPA, since deposits come long after registration and the system cannot know when to stop sending traffic; she advises CPM for betting, casino and e-commerce (3:03, 3:31, 4:01).

• Self-serve CPA campaigns start on a test budget billed as CPM, with a minimum top-up of $100; server-to-server tracker integration is mandatory, or traffic stops because no conversions arrive (4:30, 5:00, 5:31).

• Tools include blacklisting, custom bids for a chosen source with cost token macros, and OS or browser targeting; a higher CPM wins more traffic (6:31, 7:01, 7:30, 8:01).

• She says Facebook in-app browser traffic is growing and converts well for utilities, VPNs and mVAS, and Adsterra is starting to use advertisers' deposit data for advice (10:33, 11:02, 12:00).

Interview from Jitendra Vaswani, published on YouTube.