/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR
Episode from Where Is My Money. Summarised by the AffHouse newsroom from the full episode. How we work →
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Google and Meta can be restrictive and inconsistent for iGaming, crypto and trading ads, so advertisers look for other ways to reach the right users. In the Where Is My Money podcast, Marko Rendevski, head of performance at Blockchain-Ads, shares formats, offers, budgets and CPA numbers from casino, crypto exchange and forex campaigns.
In this episode
Targeting is about who sees the ad, not where: buyers can pick wallet portfolio sizes, token holders or users who interacted with an iGaming smart contract in the last 90 days (4:53, 5:25, 5:35).
Display and dynamic ads bring the most conversions; pop, push and under traffic is cheaper but not recommended because quality varies (4:20, 6:23).
The best iGaming offers are 100%-plus first-deposit matches and free spins; during the World Cup, volume was more than three times usual, maybe five (11:29, 13:22, 13:35).
Reported CPAs: $138 on average in Japan and Korea; for Bybit, cut from $570 to $250, now about $235 in Europe and just under $300 in the US (24:14, 47:50, 48:45, 48:53).
The platform minimum is $10,000, with $30,000 to $40,000 recommended to scale and a $360 daily minimum (37:52, 37:59, 38:12).
One campaign got no sign-ups for a week until he found the client's landing page and sign-up form were broken; the host's rule is to test the funnel before launching traffic (34:10, 34:39, 34:44).
Episode from Where Is My Money, the Peaky Ads podcast, published on YouTube.
