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Scaling paid media in the AI era, with Andrei Blosh of PropellerAds

The Affiliate Marketing Podcast38 minAired Published

TGINX

Scaling paid media in the AI era, with Andrei Blosh of PropellerAds

PropellerAds' Andrei Blosh on where AI helps paid campaigns, how to budget for testing and what it takes to expand into Tier-3 markets.

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Episode from The Affiliate Marketing Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →

Aired Published Updated

AI tools can crunch campaign data quickly, but they cannot fix a missing tracker, weak creatives or an unprepared funnel. Andrei Blosh, Business Development Team Leader at PropellerAds, tells The Affiliate Marketing Podcast how to budget paid tests and what changes when you move into Tier-3 markets.

In this episode

  • Tasks that took Blosh a couple of hours now take minutes with AI, and PropellerAds offers an MCP so advertisers can launch campaigns and adjust bids from Claude or ChatGPT (5:16, 5:36).

  • He can spot AI creatives almost in a second: too bright, too shiny, too smiley; a real-looking, human-made image is more attractive to click (6:41, 7:09, 9:17).

  • When traffic doesn't convert, he asks about tracker integration, creatives, pre-landers and the call to action; AI can draft a strategy, but "you need to implement it yourself" (11:37, 12:10).

  • For a $150 sale target, he budgets two campaigns at about $800 a day for a week, roughly $5,000 to $5,600 to test the waters (26:51, 28:00, 28:22).

  • PropellerAds' own research found advertisers whose first deposit was over $10,000 last longest, while those starting below $500 tend to quit when nothing works (25:45, 26:11).

  • Tier-3 regions such as Africa and Southeast Asia grow as Tier-1 rules tighten; he stresses localisation: colours, payment methods such as Pix in Brazil or M-Pesa in Kenya, and light, fast-loading websites (31:11, 32:54, 33:31, 34:10).

Episode from The Affiliate Marketing Podcast by Affiverse, published on YouTube.

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Source: The Affiliate Marketing Podcast (Affiverse)