Staying visible as AI assistants pick the brands, with Matthias Stadelmeyer of NYORDA

As search visibility moves into AI assistants, NYORDA CEO Matthias Stadelmeyer argues that the publishers affiliate networks already work with still shape which brands get recommended. The head of the group formerly known as TradeDoubler spoke to host Leanne Johnston on The Affiliate Marketing Podcast about the rebrand, a new AI visibility product and where the industry is going.

In this episode

• Stadelmeyer says the group rebranded in the second quarter because it now has five products; the core affiliate business still runs under the TradeDoubler brand (4:56).

• He expects the user journey to become much shorter as visibility moves into large language models (LLMs), which are "fueled" by content from websites (9:23, 9:37).

• Its own AI visibility tool shows many publishers in its network influence brands' share of voice in LLMs; small blogs and niche price comparison sites can rank even in the top 10 (9:44, 21:30).

• He contrasts around 200 advertising opportunities on Google with two or maybe three recommendations in an LLM answer (26:01).

• Share of voice is the only KPI for this for now; the company has run around 50 campaigns and, in four or five good case studies, raised each brand's share of voice within days (26:47, 27:53, 28:00).

• He calls mobile the fastest-growing area, yet many large brands with an app do not market or track it (36:04, 36:38).

Episode from The Affiliate Marketing Podcast by Affiverse, published on YouTube.