/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR
Episode from The Affiliate Marketing Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →
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Small casino affiliates struggle with thin trust, rising traffic costs and a flood of new brands. Oleksandr Kulyk of Makeberry, which started as a media-buying team and now runs a full-cycle marketing agency and affiliate network, shares what he sees from the publisher side with host Leanne Johnston on The Affiliate Marketing Podcast.
In this episode
Kulyk says trust in the industry has dropped over the last year or two, which is why Makeberry acts as a direct advertiser for those who don't know how to buy traffic and built an affiliate network (5:43, 6:09, 6:17).
He thinks hundreds of brands launch each day and chase the same users at higher prices; some run out of money and scam affiliates (7:00, 7:12, 7:37).
He recalls a small affiliate selling traffic six or seven times below market because he took the first offer that came (9:52, 10:00).
His advice to new affiliates: find a niche and come in low, using local knowledge others lack (15:03, 15:24, 15:37).
Read terms before switching campaigns; some brands cut revenue share to zero, so he suggests CPA or a flat fee plus revenue share (24:48, 25:37, 26:28).
Makeberry is investing in TikTok, which he thinks can be as good as Meta, and working to get AI to recommend its sites (18:00, 18:04, 18:22).
Episode from The Affiliate Marketing Podcast by Affiverse, published on YouTube.
