- Podcast
Why affiliate programs need media buying beyond SEO, with Voluum's Kamila Łuksza-Szpyt and Marcin Kumięga
Voluum's Kamila Łuksza-Szpyt and Marcin Kumięga explain how paid media, AI and solid tracking help affiliate programs depend less on organic search.
Episode from The Affiliate Marketing Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →
Aired Published Updated
On The Affiliate Marketing Podcast, the host talks to Voluum's Kamila Łuksza-Szpyt, managing director, and Marcin Kumięga, who works on business development and leads Voluum's iGaming project. They argue that AI-driven search is squeezing organic traffic, which leaves affiliate programs built only on SEO exposed, and explain how to add media buying.
In this episode
One guest says publishers, programs and operators built only on SEO are losing visibility as AI-driven search and Google's overviews take traffic: "diversify or disappear" (3:33).
Common first mistakes: fearing to spend on tests and expecting results within days; the advice is to start with control testing and collect data before scaling (6:49).
Newcomers often lack the technical knowledge for tracking, such as UTMs, redirections and postbacks, and the data-analysis skills to work on cohorts (9:00).
SEO traffic is more engaged but the funnel is narrow; paid traffic is much wider but needs more time to convert (13:10).
Voluum is launching an MCP connection beta so a buyer can ask an AI agent for weekly reports; the guests also expect more media buyers and possibly pricier paid traffic (26:36).
An operator that added media buying a few years ago saw its conversion rate grow by 30% and said it saved around 9 hours of work a week (32:56).
Episode from The Affiliate Marketing Podcast by Affiverse, published on YouTube.