Meta Andromeda: what changed in ad delivery and how to adapt
Meta Andromeda picks a few thousand candidate ads out of tens of millions before ranking. What Meta has published, what buyers report, and how affiliates should adjust.
Media buying
Buying paid traffic.
9 min
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
12 min
ChatGPT ads: how they work and what affiliates can run
How ChatGPT ads work for media buyers: who sees them, formats, CPM and CPC pricing, setup, tracking, and why gambling offers are shut out.
11 min
CPA vs RevShare vs Hybrid: how affiliate deals pay in iGaming
CPA pays once per qualified depositor, RevShare pays a cut of net gaming revenue over time, Hybrid mixes both. Here is how each works and when each wins.
- Podcast
Scaling paid media in the AI era, with Andrei Blosh of PropellerAds
PropellerAds' Andrei Blosh on where AI helps paid campaigns, how to budget for testing and what it takes to expand into Tier-3 markets.
- Interview
Running a media buying agency on AI, with Worify founder and CEO Ashish Gaba
Ashish Gaba, founder and CEO of Worify, on AI-made ads and landing pages, YouTube Demand Gen, an AI agent for Google search and nutra and e-commerce markets.
- Interview
Autonomous AI media buyers and which verticals work now, with Iamaffiliate's Attila Odri
Attila Odri, Director of Marketing at Iamaffiliate, on running autonomous AI media buyers, strong verticals now, the fate of search arbitrage and what makes affiliates last.
- Interview
Why Meta creative beats micro-iteration, with Triple Scale founder Deividas Tokaris
Deividas Tokaris, founder of Triple Scale, on creative production on Meta, the Andromeda shift, AI's effect on media buyers and why attribution tools stay imperfect.
- Webinar
Fixed-fee deals: is affiliate management turning into media buying?
Affiliate leads from Wayzen, Makeberry, Rocks Partners and Blockbuster Partners debate whether fixed fees are turning affiliate marketing into pay-to-play.
- Podcast
How MCP AI campaign optimisation works, with Marcin Kumiega of Voluum
Voluum's Marcin Kumiega explains how MCP lets Claude or GPT read live tracker data, and what that changes for media buyers in iGaming and beyond.
- Interview
From selling leads to owning intake, with Master Strategies CEO Tim Burd
Tim Burd, known as the Godfather of Facebook Ads, explains moving from lead sales into mass tort intake: budget cycles, buyer reputation, call centers and margins.
- Podcast
Buying casino, crypto and forex traffic at a $250 FTD CPA, with Blockchain-Ads
Marko Rendevski of Blockchain-Ads shares CPA benchmarks by GEO and explains how wallet targeting reaches crypto-native casino and forex players.
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