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Episode from iGaming Daily. Summarised by the AffHouse newsroom from the full episode. How we work →
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Casino content is traditionally planned months ahead, but MOFO builds instant games around whatever is trending. On iGaming Daily, recorded at SBC Summit, MOFO CEO Jennie Strandberg and brand manager Jessica Collins explain where that fits next to evergreen titles.
In this episode
Collins calls MOFO an instant game studio that watches culture and trending topics: "if you see trending news out there, we can make a game out of it" (1:37, 1:57).
Strandberg does not think long development cycles are outdated: people watch billions of hours of short video yet still wait 12 months for a new series season and a decade for GTA, so there is room for both (2:35, 2:48).
The guests argue that players came to play, so the game itself can be the marketing instead of more copy and banners (4:27).
Every casino knows its players best, they say, so MOFO works with casinos individually; the strategy is not to make 150 trending games and hope, but to tailor games to each casino (6:16, 7:32).
In a "skin it or bin it" round, GTA 6 (already skinned), TikTok trends, transfers, the right celebrity scandal and political news are skins, while the iPhone launch is a bin (10:31, 10:58, 13:37).
On AI, the first answer is "bin it" as an over-discussed topic, then they add: "bring us the idea and we'll bring the game" (14:20, 14:29).
Episode from iGaming Daily by SBC Media, published on YouTube.
