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Automated market intelligence for iGaming operators, with the Gmonitor co-founders

Betting Startups PodcastEP 23031 minAired Published

Automated market intelligence for iGaming operators, with the Gmonitor co-founders

Gmonitor co-founders Rishin and Hakon explain how their AI-native platform tracks rival promotions, games and ads, and how they won First Pitch at SBC Summit.

Episode from Betting Startups Podcast. Summarised by the AffHouse newsroom from the full episode. How we work →

Gmonitor sells competitive and market intelligence to iGaming operators, and its co-founders Rishin and Hakon won the First Pitch competition at SBC Summit in Lisbon after flying in from Zero Labs Cohort 9 in Las Vegas. Host Jesse (Betting Startups Podcast) talks to them about the product, the roadmap and their first raise.

In this episode

  • The co-founders say Gmonitor lets teams cancel a "franken stack" of generic tools such as Semrush or Similar Web that are not built for iGaming (9:54).

  • Example: the platform automatically scrapes all promotions run by operators in a market and keeps a historical data set, showing which promotions work best (11:30).

  • It cross-references signals from promotions, games, advertising and social media to drive decisions, rather than just a "league table" (12:46).

  • Competitive intelligence is the "wedge product"; first on the roadmap is plugging into operators' internal data and writing back to their CRM (13:45, 14:08).

  • A big Latin American operator called it a "golden weapon" (17:40). Customers pay a monthly subscription, with delivered intelligence quoted separately (21:25).

  • Gmonitor is bootstrapped and has just opened a pre-seed round to expand beyond Spain and its other markets, Canada and Greece (21:49, 14:57).

Episode from the Betting Startups Podcast, published on YouTube.

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