Affiliate KPI dispute: an operator accepted 40% of FTDs
A €180 CPA test for a casino brand targeting Ireland saw 60% of FTDs put on hold over age and redeposit terms the offer left undefined, per the network. What it teaches about KPI terms.
iGaming
Online casinos.
Online gambling licenses: MGA, Curaçao, Anjouan, UKGC, US
What a gambling license is, how MGA, Curaçao, Anjouan, Isle of Man, Kahnawake, UKGC and US state licenses differ, and how affiliates check one before promoting a brand.
In-app advertising explained: Moloco, formats, iGaming rules
How in-app ads are sold and bought, which formats exist, what Moloco is, how optimisation and fraud work, and where gambling ads are allowed inside apps.
16 min
Gambling terms glossary: casino and iGaming industry terms
81 gambling terms and definitions in one list: game math, bonuses, operator economics like GGR and NGR, compliance, B2B platforms and slang.
What is iGaming? Industry, verticals and who makes money
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
9 min
Tier 1, 2 and 3 countries: how GEO tiers work for affiliates
Tier 1, 2 and 3 are informal labels for grouping countries by purchasing power, ad prices and payouts. A consolidated list, where networks disagree, and how tiers work in iGaming.
9 min
What is a social casino? Sweepstakes vs social casinos
Social casinos sell coins with no cash value. Sweepstakes casinos add a second coin you can redeem for prizes. How each works, why states ban sweeps and what affiliates risk.
Casino SEO: how iGaming affiliate sites rank and make money
How casino and sports betting affiliate sites earn from organic search, which site format fits which budget, how to build links safely and what US rules mean for your pages.
Affiliate fraud in iGaming: bonus abuse, fake FTDs, signals
What operators count as affiliate fraud in iGaming, the signals that expose bonus abuse and fake FTDs, and what a fraud flag does to an affiliate's commission.
Crash games explained: how they work, RTP and provably fair
Crash games are instant-win casino games where a multiplier climbs until it crashes. How a round works, what provably fair proves, where the house edge sits and what affiliates should know.
- Interview
How SiGMA's affiliate marketplace pays partners, with Commercial Manager Nikola Zutic
Nikola Zutic of AffiliateMarket.com explains how SiGMA's marketplace settles affiliate earnings, which traffic it wants and why SEO affiliates look at US licences.
- Podcast
Inside EveryMatrix's commercial strategy, with CCO Arthur Baker
EveryMatrix CCO Arthur Baker on what the FSB deal delivered, growth plans for the UK, Africa and Finland, and why the supplier wants more acquisitions.
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