- Podcast
Mexico iGaming SEO after the World Cup and the 50% tax, with Nestor Vazquez
Nestor Vazquez of iGaming SEO Consulting explains who controls non-brand casino search in Mexico and what still works for affiliates after the tax rise.
SEO
Organic search traffic.
- Interview
Why bad schema is worse than none, with Stake's Head of SEO Peter Macinković
Stake's Head of SEO Peter Macinković explains how he designs structured data: reusable entity blocks, sports event markup, subjectOf and why chasing rich results can backfire.
- Podcast
How casino affiliates can find the right partners and scale, with Makeberry's Oleksandr Kulyk
Oleksandr Kulyk of Makeberry discusses trust, traffic-to-brand matching and niche focus for casino affiliates facing a crowded, AI-saturated market.
- Podcast
Multi-source measurement and AI-driven search, with Nick Wedewer of Hims & Hers
Hims & Hers growth VP Nick Wedewer explains how he combines click data, MMM and lift tests, and how the brand is getting ready for agentic, LLM-driven search.
- Interview
Surviving Panda and Google Shopping, with Genie Ventures co-founder Ciaron Dunne
Genie Ventures co-founder Ciaron Dunne covers Google Panda, the rise of Google Shopping and CSS, failed side projects and a campaign that lost £40,000 on awards night.
- Podcast
How to fight fake DMCA takedowns in iGaming, with Ivana Flynn of DMCABoss
Ivana Flynn of DMCABoss explains how fake copyright notices quietly remove casino money pages from Google and how to recover them fast.
- Podcast
Growth PR: where affiliate and PR meet in the AI era, with Kaila O'Connor
Kaila O'Connor explains her Growth PR approach to publisher partnerships, CPC vs. CPA deals, and how AI and Google updates are reshaping content affiliates.
- Webinar
DMCA attacks on affiliate sites: real threat or temporary buzz?
SEOs and affiliates from Gentoo Media and SlotCatalog, plus the maker of DMCA Boss, discuss how fake DMCA takedowns hit affiliate SEO and how to defend against them.
- Interview
Content, affiliate and the halo effect, with The Sole Supplier CEO George Sullivan
The Sole Supplier founder and CEO George Sullivan discusses dropping YouTube, a hard 2024, AI search and why content partners matter beyond last-click sales.
- Panel
Beyond keywords: the new era of search strategy for iGaming brands
An AffPapa Conference Madrid 2026 panel on Google's new AI-search guidance, E-E-A-T, brand mentions and how SEOs should handle AI Overviews and ChatGPT.
- Panel
Buy the traffic or build the brand? Paid vs organic in iGaming
An AffPapa Conference Madrid 2026 panel weighs paid acquisition against SEO and brand building, and how to balance quick returns with lasting growth.
- Interview
Off-page SEO and negative attacks in iGaming, with Occam Digital founder Darko Brzica
Occam Digital's Darko Brzica covers iGaming link buying, private blog networks, anchor text analysis, negative SEO attacks and why he calls GEO just SEO.
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