Organic search traffic.
AffPapa CEO Levon Nikoghosyan discusses matching traffic to casinos by geo, choosing deal models, vetting operators and preparing for conferences in iGaming affiliate marketing.
Gambling.com Group CEO Charles Gillespie covers the Q3 results, diversifying away from Google, spam in rankings, sports data for prediction markets and the Missouri launch.
Stake's Head of SEO Peter Macinković explains 170 sitemaps, indexability tracking, short-lived fixture pages, brand strength and why he sees no evidence Core Web Vitals matter.
Industry veteran Bob Regular on where media buying is heading, why clean supply paths matter in programmatic and how AI search is hitting publishers.
SEO consultant Kasra Dash on masterminds, brand-led SEO, manipulated metrics, NavBoost, conversion optimisation and getting brands into AI answers.
Gambling.com Group CEO Charles Gillespie explains the push beyond organic search, why he thinks LLMs are overhyped for commercial queries, and the Spotlight.Vegas deal.
Routy co-founder Michael Filletti explains affiliate basics, scattered operator data, shaving fears, CPA versus revenue share and why affiliates are diversifying.
Sue Dawson, Operations Director at FTD Digital, on bingo affiliation, content after Google updates, interactive tools, AI search and the data she wants.
Emilio Takas, Head of SEO at Gentoo Media, on brand versus short-term tactics, AI search, templated content, acquisitions and starting an affiliate site.
Maja Jovančević, former Director of SEO at Gentoo Media, on crawl limits, AI overviews, NavBoost, product roles and technical problems on large operator sites.
