- Interview
Why lazy SEO is dead, NavBoost and CRO for affiliates, with SEO consultant Kasra Dash
SEO consultant Kasra Dash on masterminds, brand-led SEO, manipulated metrics, NavBoost, conversion optimisation and getting brands into AI answers.
SEO
Organic search traffic.
- Interview
Moving beyond SEO and buying Spotlight.Vegas, with Gambling.com Group CEO Charles Gillespie
Gambling.com Group CEO Charles Gillespie explains the push beyond organic search, why he thinks LLMs are overhyped for commercial queries, and the Spotlight.Vegas deal.
- Interview
How affiliate tracking, trust and payment models work, with Routy co-founder Michael Filletti
Routy co-founder Michael Filletti explains affiliate basics, scattered operator data, shaving fears, CPA versus revenue share and why affiliates are diversifying.
- Interview
How bingo affiliates win with interactive content and data, with FTD Digital's Sue Dawson
Sue Dawson, Operations Director at FTD Digital, on bingo affiliation, content after Google updates, interactive tools, AI search and the data she wants.
- Interview
Why the brand is the moat in affiliate SEO, with Gentoo Media Head of SEO Emilio Takas
Emilio Takas, Head of SEO at Gentoo Media, on brand versus short-term tactics, AI search, templated content, acquisitions and starting an affiliate site.
- Interview
Why crawl stats and server logs matter in iGaming SEO, with former SEO director Maja Jovančević
Maja Jovančević, former Director of SEO at Gentoo Media, on crawl limits, AI overviews, NavBoost, product roles and technical problems on large operator sites.
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