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Sweepstakes casino bans: what operators and affiliates facedStake sponsorship case: Everton, UFC, F1 and KickSportsbook marketing: what DraftKings and FanDuel spendSaaS Affiliate Programs: A Blogger's $680K Semrush CaseRobux gambling ruling: why affiliates are exposedPrizePicks: how DFS pick'em became a $2.5bn US businessPopunder Ads Case: $30K in MENA, 1,536 iGaming FTDsPlayer lifetime value case: $9,125 in CPA, $61,376 GGR

/Sweepstakes casino bans: what operators and affiliates faced/Stake sponsorship case: Everton, UFC, F1 and Kick/Sportsbook marketing: what DraftKings and FanDuel spend/SaaS Affiliate Programs: A Blogger's $680K Semrush Case/Robux gambling ruling: why affiliates are exposed/PrizePicks: how DFS pick'em became a $2.5bn US business/Popunder Ads Case: $30K in MENA, 1,536 iGaming FTDs/Player lifetime value case: $9,125 in CPA, $61,376 GGR

Knowledge base: the terms, mechanics and how-tos of the trade

Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.

1 articleUpdated Thu 29 Oct

29.10

9 min

What is a social casino? Sweepstakes vs social casinos

Social casinos sell coins with no cash value. Sweepstakes casinos add a second coin you can redeem for prizes. How each works, why states ban sweeps and what affiliates risk.

Daniel Okafor · 29.10.2026

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