9 min
Tier 1, 2 and 3 countries: how GEO tiers work for affiliates
Tier 1, 2 and 3 are informal labels for grouping countries by purchasing power, ad prices and payouts. A consolidated list, where networks disagree, and how tiers work in iGaming.
Knowledge base: the terms, mechanics and how-tos of the trade
Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.
9 min
What is a social casino? Sweepstakes vs social casinos
Social casinos sell coins with no cash value. Sweepstakes casinos add a second coin you can redeem for prizes. How each works, why states ban sweeps and what affiliates risk.
11 min
Reddit ads for affiliates: costs, targeting, gambling rules
How Reddit ads are bought and priced, which targeting works, and why gambling, sweepstakes and betting-tips ads need pre-approval from Reddit before any spend.
Postback (S2S) tracking explained for iGaming affiliates
A postback is the server-to-server request an operator's system sends to your tracker when a player registers or deposits. How it works, what the URL carries and how to test it.
Micro betting explained: how it works and why it's regulated
Micro betting lets people wager on the next pitch, point or play and get a result in seconds. How the markets work, why sportsbooks push them, and how MLB and US states have responded.
Meta Conversions API for affiliates: setup and deduplication
How the Meta Conversions API works when the conversion happens on an operator's site: postback to CAPI, event_id deduplication traps, match quality and setup.
Meta Andromeda: what changed in ad delivery and how to adapt
Meta Andromeda picks a few thousand candidate ads out of tens of millions before ranking. What Meta has published, what buyers report, and how affiliates should adjust.
Is online gambling legal in the US? State-by-state status
Federal law leaves online gambling to the states. Where online casinos, sportsbooks and sweepstakes stand as of October 2026, and what it means for affiliates.
Casino SEO: how iGaming affiliate sites rank and make money
How casino and sports betting affiliate sites earn from organic search, which site format fits which budget, how to build links safely and what US rules mean for your pages.
Affiliate fraud in iGaming: bonus abuse, fake FTDs, signals
What operators count as affiliate fraud in iGaming, the signals that expose bonus abuse and fake FTDs, and what a fraud flag does to an affiliate's commission.
What are prediction markets? How they work vs sports betting
Prediction markets trade $1 yes/no contracts on future events. How prices, fees and settlement work, how they differ from a sportsbook, and where US law stands.
9 min
DSP vs SSP: demand-side and supply-side platforms explained
A DSP buys ad impressions for advertisers, an SSP sells them for publishers, and they meet in a real-time auction. Here is what that means for iGaming affiliates.
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