9 min
CTV advertising explained: how connected TV ads are bought
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
Knowledge base: the terms, mechanics and how-tos of the trade
Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.
Crash games explained: how they work, RTP and provably fair
Crash games are instant-win casino games where a multiplier climbs until it crashes. How a round works, what provably fair proves, where the house edge sits and what affiliates should know.
What is cookie stuffing? How it steals affiliate commissions
Cookie stuffing plants an affiliate cookie without a real click, so the stuffer takes last-click credit for sales it did not drive. Mechanics, cases, law and detection.
Generative Engine Optimization: Getting Cited in ChatGPT
What generative engine optimization is, how ChatGPT search and Google AI Overviews choose sources, and a low-cost checklist for affiliate sites.
12 min
ChatGPT ads: how they work and what affiliates can run
How ChatGPT ads work for media buyers: who sees them, formats, CPM and CPC pricing, setup, tracking, and why gambling offers are shut out.
11 min
CPA vs RevShare vs Hybrid: how affiliate deals pay in iGaming
CPA pays once per qualified depositor, RevShare pays a cut of net gaming revenue over time, Hybrid mixes both. Here is how each works and when each wins.
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