9 min
Google Ads Editor for media buyers: bulk edits and drafts
Google Ads Editor is Google's free desktop app for bulk and offline changes. How buyers sync, bulk edit, copy campaigns, check and post without breaking accounts.
Knowledge base: the terms, mechanics and how-tos of the trade
Plain-English explainers and step-by-step guides for iGaming affiliates and media buyers: deal types, tracking, ad platforms, SEO, fraud control and US legality, with sources.
16 min
Gambling terms glossary: casino and iGaming industry terms
81 gambling terms and definitions in one list: game math, bonuses, operator economics like GGR and NGR, compliance, B2B platforms and slang.
8 min
First-Price vs Second-Price Auction in Ad Tech, Explained
How a second price auction sets the winner and the price, how first price differs, why programmatic switched in 2019, and how search and social auctions work.
What is EPC in affiliate marketing? Formula and metrics
EPC is what one click earns you. Here is the formula, the full CPA metric chain from CTR to LTV, and a worked iGaming example that ties every number together.
Creative brief template for performance ads (with example)
A copy-ready creative brief template for paid social and video ads, a filled example for a licensed sportsbook offer, and how to brief designers for testing.
10 min
Ad Network vs CPA Network vs Direct Advertiser: Who Pays?
You pay an ad network for traffic, earn from offers through a CPA network, and deal one-to-one with a direct advertiser. How money, risk and terms differ.
10 min
Bing Ads for affiliates: costs, setup and gambling rules
Bing Ads, now Microsoft Advertising, as a second search channel after Google: where ads run, what they cost, how to set up, and what the gambling policy allows.
Attribution models explained: what affiliates get paid on
Last click, linear, time decay, data-driven: how attribution models split credit, how Meta and Google count, and why affiliates are paid on a different number.
Affiliate marketing glossary: tracking, traffic and payouts
87 affiliate marketing terms for iGaming affiliates and media buyers: deal models, metrics, tracking, traffic sources, adtech, roles and compliance, defined in plain English.
Ad fraud explained: bots, click fraud and how to stop it
What ad fraud is, the main types from bots to click farms and install fraud, how ad networks filter it before and after the bid, and what a buyer can check in their own data.
What is iGaming? Industry, verticals and who makes money
iGaming is real-money gambling online: casino, sports betting, poker and lottery. How the industry is built, who sits in the value chain and how each side gets paid.
What is a media buyer? Role, skills, tools and salary
A media buyer buys paid ad placements and tunes them until each result costs less than it earns. How agency and affiliate buyers differ, the tools, and what the job pays.
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