Bett Brasil 2027, São Paulo

Bett Brasil is the Brazilian edition of the Bett education technology show, and the 2027 event will be its 32nd. It runs from 4 to 7 May 2027 at Expo Center Norte in São Paulo. The organiser presents it as the biggest gathering on innovation and technology for education in Latin America. The show is built for teachers, school and university managers and the companies selling technology to them, across basic, higher and professional education. It has three parts: a congress with talks in auditoriums and hands-on workshops, a separate forum for people in management and leadership roles with its own VIP lounge, and an exhibition hall that carries a free programme of sessions. The 2027 theme is "Coragem para transformar", or Courage to transform. Sessions are grouped under the four learning pillars from the UNESCO report led by Jacques Delors: being, knowing, doing and living together. Subjects named by the organiser include artificial intelligence, mental health, climate change, inequality and digital citizenship. According to the organiser, more than 450 Brazilian and international specialists will take part. Names already shown for 2027 include the professor and writer Clóvis de Barros, the author Daniel Munduruku, Lilian Bacich of Tríade Educacional, Newton Duarte of UNESP, Carol Oliveira, chief executive of Digital com Cuidado, and Guilherme Alves da Silva of Safernet Brasil. A dated agenda has not been released yet. Visitor registration is free through the official portal and covers the exhibition hall and its free sessions. Three other credentials exist. Congresso Bett opens the auditoriums and workshops as well as the hall, Bett Pass gives priority entry to those auditoriums without booking individual talks in advance, and Fórum de Gestores is reserved for managers and leaders. Prices for these three had not been published at the time of writing. Separately, the organiser runs a Bett Brasil delegation to Portugal and England from 13 to 22 January 2027. For affiliates the fit is narrow. Nothing in the announced programme touches affiliate marketing, lead generation or media buying, and the crowd is mostly educators. The event is worth a visit mainly for publishers and marketers in the edtech and essay vertical who work the Brazilian market: the hall shows which learning platforms and education technology suppliers are pitching to local schools, and the free visitor pass keeps a scouting trip down to travel costs. Others should treat it as market research.