Bett UK 2027, London

Bett UK is a long-running education technology exhibition held every January in London. It traces its roots to 1985, when it began life as the British Educational Technology Show. The 2027 edition takes place from 20 to 22 January 2027 at ExCeL London on Royal Victoria Dock. The exhibition floor opens at 09:30 on each of the three days. The organiser cites more than 37,000 attendees from over 130 countries, plus 700+ exhibiting companies and 400+ speakers, without tying every figure to a single year. Most visitors are teachers, school and university leaders and government officials, with EdTech vendors, resellers and investors making up the commercial side. Bett puts the number of education decision makers among its visitors at over 14,000 and claims that 71% of education visitors come ready to buy. Talks run across nine content theatres. Topic streams cover AI, cybersecurity, gaming and esports, digital strategy, budgets and finance, assessment, and SEND and inclusion. All sessions carry CPD accreditation from The CPD Group, with certificates available to download at the venue. Alongside the theatres, the format includes TableTalks peer discussions, hands-on Tech User Labs and the Connect @ Bett networking programme. Announced speakers include Al Kingsley MBE of Hampton Academies Trust, Baroness Mary Bousted of the House of Lords, Laura McInerney of Teacher Tapp and Dr Lucy Caton, who leads the Centre of AI in Education at the University of Greater Manchester. Entry is free for people working in education, for charities and associations, and for resellers and distributors once their registration passes an eligibility review. General attendees currently pay £475. According to the organiser, that price started at £325 in June 2026, rises in steps towards the show and reaches £750 on site. Booking before Monday 4 January 2027 secures access to Connect @ Bett, TableTalks and Tech User Labs. For affiliates the fit is narrow. None of the listed topic streams deals with affiliate or performance marketing, and the crowd is mostly educators rather than media buyers. The show is useful mainly for publishers and marketers in the edtech and essay vertical: the floor brings together learning platforms, AI tools for schools and the resellers that distribute them, a practical setting to see what is being sold to schools and to approach vendors about partner or reseller deals. Others should treat it as market research.