Cannes Lions 2027

Cannes Lions 2027 is the next edition of the Cannes Lions International Festival of Creativity, an annual advertising and marketing event owned by Informa plc. It runs from 21 to 25 June 2027 at the Palais des Festivals et des Congrès, the festival's regular Cannes venue. The organiser describes the Lions as the most prestigious prizes in advertising; the awards shows run alongside the stage programme. The audience is brand-side marketers, agencies, media owners, creators and start-ups. The week mixes Palais talks, awards shows, learning programmes and city activations. Dedicated communities sit inside the festival: LIONS Sport covers sports marketing over three days in the Palais, LIONS Creators is aimed at the creator economy, and LIONS B2B serves business-to-business marketers. The organiser lists B2B sessions all week at the Palais, at the LinkedIn B2B Rooftop in the Carlton Cannes Hotel and at Microsoft Beach, open to every pass holder. The one-day LIONS B2B Summit on 22 June 2027, in the Salon Croisette of the Carlton Hotel, is different: it is invite-only with limited capacity, so a pass alone does not get a seat. No 2027 attendance figures, programme or speakers are published yet; the homepage still links to the 2026 programme, whose wrap-up condensed over 150 hours of stage content. Passes are sold through the official passes page, which lists eight options with prices that exclude 20 percent sales tax: Classic at EUR 4,465, Marketer at EUR 4,595 for brand-side marketers, Start-Up at EUR 1,395, Sport at EUR 2,570, Gold at EUR 6,800, Student at EUR 1,065, Educator at EUR 2,450 and the CMO Accelerator at EUR 7,300, which pairs three festival days with two days of executive learning. The page carries no edition label, so check it for current availability before booking. Groups of ten or more passes get a dedicated account manager, and bnetwork is the official accommodation partner. For affiliates and media buyers the fit is indirect. Cannes Lions is a brand and creative marketing event rather than a performance marketing one; there is no affiliate track, no iGaming content and no expo built around traffic deals. It suits teams that run brand campaigns, agencies that pitch to large advertisers, and creators or publishers who want brand-side budgets. Performance-focused affiliates will get more direct value from affiliate and iGaming shows.