Cosmoprof Worldwide Bologna 2027

Cosmoprof Worldwide Bologna is a long-running cosmetics and beauty trade fair organised by BolognaFiere Cosmoprof S.p.A., which also stages Cosmoprof shows in Las Vegas, Hong Kong, Mumbai, Bangkok and Miami. The organiser presents the Bologna show as the cosmetics industry's reference event for over half a century. The 2027 edition takes place from 18 to 21 March at the BolognaFiere Exhibition Centre, roughly 4 km from Bologna airport and about ten minutes from the central railway station. The fair is in practice three shows on one site, and all three open on Thursday 18 March. Cosmopack, aimed at the full cosmetics supply chain, and Cosmo Perfumery & Cosmetics, which deals with perfumery and cosmetics sold through retail, close on 20 March. Cosmo Hair, Nail & Beauty Salon, where finished-product companies serve the professional hair, nail, beauty and spa sectors, stays open one day longer, until 21 March. Visitors can enter from 9:30 to 18:30 each day. Attendance is trade-oriented: brands, suppliers, retail and perfumery buyers, distributors and salon professionals. Alongside the exhibition halls there are educational events, special areas and B2B matchmaking programmes that pair brands with suppliers and distributors. At the 2026 edition, the 57th, 3,104 exhibitors from 68 countries filled more than 170,000 sqm, and the organiser expected over 255,000 professional visitors. Earlier editions also ran special initiatives on sustainability, technology and innovative packaging. No 2027 programme or speaker list has been published yet. Tickets go on sale online from early December. Early-bird online prices, valid until 1 March 2027, are €42 for one day, €70 for two days and €110 for a three- or four-day pass; from 2 March they rise to €63, €95 and €140. Buying at the box office during the show costs €100, €120 and €165 respectively. For affiliates the fit is indirect. Cosmoprof is not a marketing conference, and performance marketing is not among its listed themes. Its value lies with e-commerce affiliates, content publishers and media buyers who already run beauty or cosmetics offers: the halls put brands, supply-chain companies and distributors in one place, which helps when looking for new products to promote or approaching advertisers directly. Teams without a beauty vertical will find little here.