EDEN JAPAN EXPO 2027 Tokyo

EDEN JAPAN EXPO is a business-to-business trade show for sexual wellness and femtech, organised by EDEN JAPAN Co., Ltd. The organiser presents it as one of the largest international B2B shows of its kind in Japan. The 2027 edition takes place from Monday 29 to Wednesday 31 March 2027 at Tokyo Dome City Prism Hall in Bunkyo-ku, Tokyo, served by Suidobashi, Korakuen and Kasuga stations. Doors open from 10:30 to 17:00, and the final day closes at 15:00. The show is aimed at companies that make, source or sell intimate products and want to enter or grow in the Japanese market. Exhibit categories cover sexual wellness, femtech, intimate care and hygiene, contraception and safer sex, smart devices with AI or VR features, real figures and companion products, lingerie, and medical and healthcare goods. A second group of stands serves the supply side: OEM and ODM manufacturing and materials, distribution and wholesale, media and publishing, consulting, and marketing and PR services. The 2026 edition drew 59 exhibitors showing more than 100 brands from 10 countries and regions, among them Japan, China, the US, South Korea, Thailand and the Netherlands. It recorded 1,032 unique visitors from 17 countries and regions, and the organiser says many of them were managers and executives at manufacturers, wholesalers, retailers, e-commerce sellers and media companies. Partner media named for the show are ChinaSexQ, ETO, PULSE, SIGN and Sugextions. The 2027 seminar line-up has not been published yet. Planned themes include sexual wellness, femtech, healthcare, AI and technology, and marketing, with separate talks run by exhibitors. In 2026 the seminars were free and needed no booking. Entry to the expo itself costs nothing for trade visitors who pre-register online, and nobody under 18 is admitted. Invited VIP guests have their own registration form. For affiliates and media buyers the fit is narrow. EDEN JAPAN is a product and distribution show rather than a traffic or affiliate marketing event. It is most useful for publishers and e-commerce marketers who promote sexual wellness, adult or femtech brands and want direct contact with Asian manufacturers, wholesalers and retailers, and for adult and wellness media looking for advertisers. Marketing and PR agencies also have a category on the floor. Affiliates focused on iGaming, crypto or finance will find little that applies to them.