Gamesforum Barcelona 2027

Gamesforum Barcelona is the flagship of Gamesforum, a series of mobile games conferences run by Games Forum Ltd, which also holds editions in Vancouver, San Francisco, Vietnam, Cyprus and London. The organiser builds the Barcelona meeting around user acquisition and monetization for mobile game studios. The 2027 edition takes place on 9 and 10 February at the InterContinental Hotel Barcelona on Avinguda de Rius i Taulet, close to Sants railway station and the España metro stop on lines L1 and L3. The two days run four content tracks plus keynotes and networking. User Acquisition looks at tuning spend separately for each ad network and at keeping players who first arrived through rewarded campaigns. Ad Monetization deals with cannibalisation between demand sources, automation, personalised ad experiences and the effect of AI on ad quality. Product Monetization covers LiveOps content, the promotion of in-app events and webstores that aim for more than a small lift on in-app purchases. Alternative Growth is about organic and community-led growth and about discoverability. No detailed agenda is out yet. Meals and drinks are included in the ticket. The organiser cites more than 600 attendees for the Barcelona event. The 2027 speaker preview is made up mainly of marketing, UA and creative leads from studios such as GameHouse, Tactile Games, Zynga, Playtika, Pixel Federation, Supersonic Studios and LingoKids. Conference passes are restricted to game publishers and developers, and the organiser says passes bought by service or solution providers can be cancelled and refunded. The super early bird individual pass costs €239 plus Eventbrite fees until 20 November, with group rates of €195 per person for three people and €160 for four or more. The early bird pass is €350 until 15 January, then the standard pass is €460, or €320 per person in a group of four or more. Sales close on 11 February. The hotel offers a limited number of discounted rooms at €208 per night. For affiliates and media buyers the fit is indirect. The audience is in-house user acquisition and monetization staff from game publishers and developers. The parts closest to media buying are the User Acquisition sessions on network-level spend and rewarded cohorts, which matter mainly to buyers running app install campaigns. Anyone attending as a vendor rather than a studio cannot use a standard pass.