Gamesforum London 2027

Gamesforum London is the UK stop of Gamesforum, a series of mobile games business conferences run by Games Forum Ltd. The 2027 London edition is listed for 7 and 8 September 2027 at 155 Bishopsgate, in the office district of the City of London. The same series also has Barcelona on 9 and 10 February 2027 and Cyprus on 14 and 15 April 2027, plus events in Vancouver, San Francisco and Vietnam. The subject is how mobile games win, keep and earn from players: user acquisition, retention and monetisation. The intended audience is the people who own those numbers inside game companies, meaning UA managers, monetisation leads and product and growth teams. The organiser says senior staff from technology firms including Meta, Unity, Xsolla, Liftoff and Moloco present at its events. No 2027 agenda has been released, and the site still shows last year's programme. The 2026 edition, held on 7 and 8 September, gave its first day to creative, acquisition and the overlap between games and other apps, and its second to monetisation, retention and roundtables. Its headline themes were full-funnel acquisition, retention as a driver of growth, smarter monetisation and getting creative work noticed. The format combines talks, case studies, roundtables and arranged networking with a sponsor area and a drinks reception. Sponsors in 2026 included Crackle Technologies, KashKick, Moloco and RevU. Prices for 2027 are not published; for now there is only a form to register interest. Under the current ticket rules, conference passes are reserved for mobile game publishers and developers. A pass bought by a service or solution provider can be cancelled and refunded, and such companies are sent to the sponsorship team instead. The ticket page also lists 15% off for a group of three and 30% off for four or more, with extra discount codes excluded from group bookings. For affiliates the fit is narrow and mostly indirect. Gamesforum is not an affiliate show, and networks, agencies and tool vendors cannot attend on a standard pass, so their route in is sponsorship. It is most useful for media buyers working in-house at game or app publishers, because paid acquisition, ad creative and monetisation economics are the core of the programme and sit close to app-install buying in the utilities and apps vertical. Attendees of the 2025 London edition praised its cozy atmosphere and high-quality UA content.