MAICON 2027 Cleveland

MAICON, short for Marketing AI Conference, is the yearly event of SmarterX and its Marketing AI Institute. The 2027 edition is set for 4 to 7 October at the Huntington Convention Center of Cleveland, 300 Lakeside Ave E, in Cleveland, Ohio. The Hilton Cleveland Downtown is connected to the convention center, and the Huntington Park Garage next door holds 1,200 cars, with more than 5,000 further spaces within walking distance. The opening night party falls on 5 October, the same day as an optional afternoon workshop from 1pm to 4pm, and the main stage and breakout programme fills 6 and 7 October. A separate half-day AI for CMOs Summit, with lunch, is held on 5 October for senior marketing leaders. Main stage sessions cover the groundwork of adoption, including governance, internal AI councils and change management; breakouts are built around case studies of specific AI tools and use cases. Listed topics include AI roadmaps, winning executive support, choosing tools and scaling adoption. A networking happy hour closes out the programme. The organiser positions MAICON for people who run marketing rather than build models: CMOs, VPs of Marketing, strategists and operators, with no engineering or data science background assumed. The full 2027 agenda is expected in spring 2027, and no speakers have been confirmed yet. Andrew Yang, Karen Hao, Kevin Roose and Paul Roetzer, shown on the site, spoke at MAICON 2026. Two passes are on sale. The Main Conference pass covers 5 to 7 October, including meals and the happy hour, and costs $1,299 until 30 November 2026, then $2,299, or $2,399 at the door. The AI for CMOs Experience adds the summit, a summit opening reception on 4 October, priority seating, lounge access and a private lunch for executives, at $2,299 early, $3,299 later and $3,399 on site; each application is checked for fit. Add-ons are the workshop at $500 and recordings at $400, and groups of four or more save 10%. Half the fee can be refunded up to 22 July 2027, after which only substitutions or transfers are possible. Visa letters are available on request. For affiliates and media buyers the fit is indirect. MAICON is about bringing AI into in-house marketing teams, not about traffic, offers or performance deals. The closest match is agencies, publishers and networks whose clients are corporate marketing departments.