Performance Marketing World Unlocked London 2027

Performance Marketing World Unlocked is a conference for performance marketers organised by the editorial team of Performance Marketing World; the official site is published under Haymarket Media Group. The 2027 edition is set for Wednesday 3 March 2027 in London. The organiser has not yet named a venue, so the exact location in the city is still to be confirmed. The format is a single day of sessions spread over six stages. Haymarket pitches the content as practical and grounded in evidence, aimed at marketers who answer for measurable results. The attendee base is drawn from four groups: brands, agencies, technology platforms and specialist providers. Brands the site names in its "Who attends" section include Mars, HelloFresh, SHEIN, HSBC, Vodafone, Trustpilot, Vinted, Boots, NatWest and Estée Lauder, a mix of consumer, retail, telecoms and banking names. The 2027 programme sits under the theme "Rewiring Marketing". Four strands have been announced so far: AI and shifting customer journeys, where measurement is heading, technology, data and platforms, and a strand on which tactics are delivering results in practice. No 2027 sessions or speakers have been published yet. For a sense of the content, the 2026 edition opened on 3 March 2026 with agendas published for two days, and its sessions covered creative testing on Meta, attribution gaps when clicks are not available and the use of AI in content operations. Tickets for 2027 are not on sale and no prices have been released. The organiser is collecting names through a pre-sale interest form on the official site. For media buyers the fit is fairly direct. Measurement without click data, creative testing on paid social and the role of AI in producing ads are daily concerns for anyone managing spend for e-commerce brands. For affiliates the relevance is more indirect: the audience is mostly brand-side and agency marketers rather than publishers or networks, and gambling, crypto or lead generation are not among the announced strands. The event is most useful for agencies and affiliate networks that want to understand how large consumer advertisers plan, buy and judge performance media, and for buyers looking to compare their measurement setup against brand practice.