EndedTook place 19–21 Oct 2026
Event
PI LIVE Europe
PI LIVE Europe, a partnership and affiliate marketing festival rather than a gambling show, ran in London on 19–21 October 2026 with summits on AI and influencer commerce.
About this event
PI LIVE Europe 2026 ran from 19 to 21 October in London, presented by its organiser as the Festival of Partnerships. It is not a gambling event: the audience is the wider affiliate and partnership marketing industry, grouped as brands and retailers, agencies and technology providers, and publishers and creators.
Monday was a lead-in day with a Women in Affiliates coffee morning, the Global Performance Marketing Awards and a welcome party; the expo floor and conference stages opened on Tuesday. Two full-day summits sat next to the main programme. The AIP Summit dealt with AI and partnership marketing, including purchases made by AI agents and publisher content summarised without a click or commission. The IC Summit asked how creator partnerships can be measured and paid on commission.
The organiser's published figures cited 2,500+ attendees and 100+ speakers; we found no independent post-event count. For iGaming affiliates the relevance is indirect, since the attendees named on the official site were mostly consumer brands and retailers. No 2027 dates had been announced.
Agenda highlights
PI LIVE in the CityA programme of partner-hosted fringe events; breakfasts, roundtables, dinners and niche networking opportunities taking place across London outside of official PI LIVE events and timings.
In the CityWomen in Affiliates Coffee MorningA coffee morning for early career women and non-binary people in affiliate and partnership marketing, run in partnership with Women in Affiliates.
In the CityEarly Badge PickupScan your QR code, collect your badge and get sorted ahead of the main event.
Old BillingsgateGlobal Performance Marketing Awards (GPMA)The GPMA celebrates the best performance and partnership marketing work from around the world. Doors and drinks reception from 15:00 (GPMA ticket holders only).
Eastcheap Records/In the CityVIP x GPMA MixerExclusive early access to the welcome party for VIP pass holders to mix and mingle with award winners and finalists before doors open to standard ticket holders.
Eastcheap Records/In the CityWelcome PartyParty · Live music, drinks, networking and plenty of fun to get everyone together and set the tone for the days ahead.
Eastcheap Records/In the CityTickets
Seven ways in
The best discount is at pass launch, with incremental price increases as the show gets close. RECORD-BREAKING YEAR • FEWER THAN 150 PASSES LEFT BEFORE WE SELL OUT
Retailer Standard Pass
£835All passes exclude 20% VAT
- Event app access, unlimited meeting scheduling, access to all stages and sessions including Partner’s Arms and The Steel Yard, show floor access, curated networking, official party, unlimited barista coffee
Publisher Standard Pass
£995All passes exclude 20% VAT
- Event app access, unlimited meeting scheduling, access to all stages and sessions including Partner’s Arms and The Steel Yard, show floor access, curated networking, official party, unlimited barista coffee
Publisher Standard Pass (final price)
£1,195All passes exclude 20% VAT
- Final price for Publisher Standard Pass shown on site
VIP Experience (Publisher/Agency/Industry variants shown)
£1,245All passes exclude 20% VAT
- Everything in the Standard Pass plus priority entry, VIP coffee access, early app access, WhatsApp helpline, VIP Club access, workstations, exclusive sessions, onsite concierge; some variants include complimentary lunch and unlimited refreshments
Agency Standard Pass
£995All passes exclude 20% VAT
- All the Essentials (app access, meeting scheduling, access to stages and show floor, curated networking, party, unlimited barista coffee)
Industry Standard Pass
£1,295All passes exclude 20% VAT
- All the Essentials for tech, SaaS, networks, vendors and others (app access, meeting scheduling, stage and show floor access, curated networking, party, unlimited barista coffee)
Industry VIP Experience
£1,545All passes exclude 20% VAT
- VIP upgrade for Industry pass with priority entry, VIP Club, complimentary lunch, unlimited refreshments, VIP coffee access, etc.
