Shenzhen International Adult Expo (SZI EXPO) 2027

SZI EXPO, the Shenzhen International Adult Expo, is a business-to-business trade fair for adult and sexual wellness products organised by Fujian Haoyu Group Co., Ltd. The 2027 show will be its second edition. It was first planned for 2026, but a postponement notice on the organiser's news page moves it to 5 to 7 March 2027. The organiser calls the fair the largest adult product exhibition in China; that ranking is its own claim, not an independent count. The venue is Shenzhen World Exhibition & Convention Center in the Bao'an district, Hall 10 (South Lobby), at No.1 Zhancheng Road. The visitor page places the complex close to Shenzhen Bao'an International Airport, with links to the metro. The show is aimed at manufacturers, brands, distributors and trade buyers, and pitches itself as a single B2B meeting point tying factory production and product technology to export trade, drawing on the manufacturing base around Shenzhen. The programme elements named so far are themed exhibition zones, forums, a stage where exhibitors present new products, and a party. No session agenda or speaker list is published. The first edition, held in 2025, filled 20,000 sqm with 202 exhibitors and recorded 34,613 visitors, with 32 countries attending. For 2027 the organiser lists 20,000 sqm, 300+ exhibitors and 70,000+ visitors; the site does not say whether these are goals or confirmed numbers. Media partners include ChinasexQ, Erotic Trade Only, PULSE, SIGN and Sugextions, and the news page lists SZI booths at other industry fairs such as AVN, Intimi Expo, Erospain and Erofame. Ticket prices have not been published. Professionals request a trade visitor badge through an online registration form on the official site, and the organiser's team gets in touch with each applicant once the form is submitted. For affiliates and media buyers the fit is indirect. SZI EXPO is a sourcing and distribution fair, and none of its announced programme elements covers traffic buying, tracking or affiliate deals. It is most useful to adult and wellness affiliates who want to meet the manufacturers behind the products they promote, to e-commerce sellers looking for suppliers based in and around Shenzhen, and to adult affiliate programmes hoping to sign new brands.