SMX Munich 2027

SMX Munich is a search marketing conference that its organiser presents as the largest event of its kind in Europe for professionals, summed up in the tagline GEO + SEO + SEA = SMX. Rising Media issues the tickets, and sister events include SMX Advanced, SMX Paris and SMX London. No vendor or agency is behind it; an independent editorial team picks the sessions. The 2027 conference runs on 6 and 7 April at the ICM, International Congress Center Messe München, on Am Messesee in Munich, with a separate workshop day on 5 April. CRM & Email Innovations World and the AllSocial Marketing Conference run in parallel. The schedule also has a Pub Quiz, the SMX After Dark evening and the Search Awards. The audience is search specialists in SEO, GEO, paid search and analytics, mostly from the DACH region. Themes for 2027 include AI Overviews, GEO and how SEO and SEA strategy is shifting. Jes Scholz opens with a keynote imagining a market with no brand websites, where buyers discover products and convert inside chatbots, social platforms, press coverage and ad networks. Other announced sessions cover GEO monitoring setups (Fabian Jaeckert and Benjamin O'Daniel), the effect of AI search on Google Ads (Cindy Ebner, KKP.agency), automated end-to-end testing for SEO quality checks (Andre Goldmann and Jolle Lahr-Eigen) and what server logs reveal about visibility in LLMs (Juliane Bettinga, SEOSOON). The full programme is not yet published. Tier prices could not be read from the ticket page at the time of writing. The organiser quotes prices in euros before 19% German VAT. Each extra colleague from the same company booked at once gets EUR 200 off a two-day ticket or EUR 100 off a one-day ticket, and the team code also works for the two parallel events. Staff of public authorities and NGOs, and full-time students, pay half price. Tickets can be transferred to a colleague free of charge until 5 April 2027 with approval. For affiliates and media buyers the fit is specific rather than broad. SMX is about search traffic: rankings, paid search and AI-generated answers. Content affiliates who depend on Google rankings, and buyers running Google Ads campaigns, will find the AI Overviews, GEO and AI-in-Ads sessions directly useful. None of the announced sessions targets affiliates or iGaming, so it suits teams that work search channels, especially in German-speaking markets, more than those built on social or native traffic.