Sports Betting East Africa+ Summit 2026

The Sports Betting East Africa+ Summit (SBEA+) is an annual conference for the East African betting and gaming industry, organised by Eventus International. The 2026 edition was the 11th and took place at the Argyle Grand Hotel in Nairobi, Kenya, from 22 to 24 April. The audience was made up of operators, regulators, payment providers, software developers and legal professionals. The first day was given to registration and a welcome reception, followed by two days of conference sessions and an exhibition on 23 and 24 April. The programme centred on compliance and licensing, responsible gambling, mobile betting platforms, data analytics, payments and cross-border expansion. The SBEA+ Eventus Awards were presented on 23 April, with categories such as Operator of the Year, Innovation of the Year and Leader in Responsible Gambling. For affiliates and suppliers, the event offered a view of how regulation and mobile-first payments shape the region's betting market.