Spotlight by Semrush

Spotlight 2026, organised by Semrush, took place on 13 October in London. It is a one-day marketing conference, not an iGaming event, and its 2026 theme was brand visibility: how customers discover and choose brands as AI search changes the way people look for answers. The audience was senior marketers, agencies and freelancers working for enterprise companies and fast-growing scale-ups. The programme combined keynote talks, mastermind sessions, workshops, a Semrush Bootcamp, an expo and networking across two stages. Speakers listed on the official site came from OpenAI, Adobe, LinkedIn, the Financial Times, Fortune, The Drum and Semrush itself. Before the event Semrush said it expected 1,000+ senior marketers from 700+ brands and advertised 80+ speakers; we did not find a post-event attendance count. For affiliates and SEO teams working in gambling, the interest lies in the AI-search material rather than in any iGaming content. The Spotlight site was inviting people to join a waitlist for a 2027 edition.