SupplySide Connect Madison 2027

SupplySide Connect Madison is a new regional trade show from SupplySide, the dietary supplement, food and beverage events brand that sits inside the Informa Markets division of Informa PLC. Its first edition takes place on 8 and 9 June 2027 at the Monona Terrace Community and Convention Center in Madison, Wisconsin. SupplySide announced it as one of two new shows for 2027; the other is SupplySide Connect Utah. The organiser presents the Madison show as a Midwest meeting point for people who make and sell food, drinks and supplements. The stated audience covers ingredient suppliers and manufacturers, consumer packaged goods brands, product developers, and specialists in marketing and branding. SupplySide expects more than 1,000 attendees and more than 150 exhibiting suppliers. Because this is a launch edition, both numbers are the organiser's targets, not results from an earlier year. The two-day format is built around an exhibitor floor where suppliers present ingredients, technologies, and manufacturing and co-packing services. The education side is compact: five ConnectEd sessions and two keynotes, with no session titles or speakers announced so far. Networking is informal, centred on a breakfast and a happy hour, and the organiser also points to the city's walkable farm-to-table restaurants as places to host client dinners and parties. Visitor tickets are not on sale yet and no prices have been published. Registration is due to open in early 2027, and until then visitors can leave their details to be notified. Companies thinking about exhibiting can already download booth options and pricing as a PDF from the official site and check an online floor plan. For affiliates and media buyers the fit is indirect. This is a sourcing and product development show rather than a performance marketing conference, and nothing in the published materials points to sessions on traffic, offers or ad compliance. It is most relevant to nutra marketers who want to see how supplement products are formulated and produced, to brand owners looking for a contract manufacturer or co-packer before launching an offer, and to agencies that want to meet Midwest CPG and supplement brands while those companies are still choosing marketing partners.