SupplySide Connect Utah 2027, Provo

SupplySide Connect Utah is a regional trade show run by Informa under its SupplySide brand, built for companies that develop, produce and sell supplements and functional foods and drinks. The 2027 edition is set for 7 and 8 April at the Utah Valley Convention Center in Provo. The organiser frames the show around the Mountain West's reputation as a centre of the supplement business, and also invites food and beverage makers looking for overlap with that sector. According to the booth pricing document, the floor is open from 11:00 to 16:00 on 7 April and from 11:00 to 15:00 on 8 April, with exhibitor move-in on 6 April and the morning of 7 April. The organiser notes these hours may still change. The target audience covers supplement manufacturers, ingredient producers, CPG brands and product developers, food and beverage companies, retailers, distributors, and marketing and branding staff, across supplements, sports nutrition, personal care and functional drinks and foods. The organiser expects more than 1,000 professionals and over 150 exhibiting companies. Exhibitor categories named so far include ingredient suppliers, packaging and labelling firms, testing laboratories, contract manufacturers, distributors and brokers, and legal and regulatory advisers. The content side lists seven ConnectEd education sessions and two keynotes; topics and speakers have not been published. Networking is planned around a breakfast and a happy hour, with restaurants within walking distance of the venue for dinners and private gatherings. Attendee registration is not open yet. The organiser says it will launch in late 2026, and visitor prices have not been announced. Exhibitor rates are public: a 10x10 ft booth costs $5,295, an 8x10 ft booth $4,250 and a premium tabletop $3,500, each with a $185 general liability insurance charge on top. For affiliates the fit is indirect. This is a supply-side show for people who formulate, manufacture and distribute supplements, not a performance marketing event, and no affiliate or media buying content is listed. It is most useful to nutra teams that run their own offers or private-label products and want to meet contract manufacturers, label and packaging suppliers and testing labs in one hall, or to talk with regulatory specialists about product claims before they reach ad copy. With roughly a thousand expected visitors, it suits a targeted trip rather than broad deal-making.