SXSW 2027 Austin

SXSW 2027 is the next edition of the Austin festival and conference run by SXSW, LLC, which has staged the event since 1987. It takes place from 15 to 21 March 2027 in Austin, Texas. The official homepage does not name a venue: the programme is spread across the city rather than held in one hall. The same company also runs SXSW EDU, SXSW Books and SXSW London as separate events. The week is organised into four experiences: Innovation, Film & TV, Music and Comedy. The business side consists of three conferences with 13 tracks, among them Tech & AI, Brand & Marketing, Startups, Creator Economy, Health, Gaming and Sports, supported by keynotes, expos, awards, clubhouses and parties. The audience is a mix of marketers, technology leaders, brand builders, startups and creators on one side and film, television and music professionals on the other. For 2027 the organiser has announced more than 340 PanelPicker sessions and the first keynote and featured sessions, although the full programme was not available on the page consulted. The organiser cites 500K+ event participation counted in badges, wristbands and tickets, attendees from 76 countries and 1,732 media attendees representing 1,087 outlets. It also lists 67 industries in the audience, with marketing, advertising, AI, finance, MedTech and retail tech among them. None of these figures is tied to a specific year on the homepage. Badges are already on sale. Platinum costs $1,595 and opens every conference, festival, clubhouse and party, with three reservations per day. Innovation, at $1,095, is the badge for the business tracks: Health, Design, Workplace, Tech & AI, Sports & Gaming, Startups, Creator Economy and Brand & Marketing. Film & TV is $925 and Music is $695, each limited to its own festival and conference. The site shows a countdown to a price increase without giving the date, so these are current list prices and may rise before March. For affiliates and media buyers the fit is indirect. SXSW is a mainstream technology and culture festival, not a performance-marketing event, and gambling is not one of the named tracks. The useful parts are the Brand & Marketing, Tech & AI, Creator Economy and Health tracks, which suit teams that buy media for consumer brands, build ad creative with AI tools or work with health and wellness advertisers. An Innovation badge covers those tracks; Platinum only pays off for those who also want the film and music festivals.