Expo
TRANSACT 2027 Las Vegas
TRANSACT 2027, the ETA's payments technology show, runs April 19–21 at Mandalay Bay Convention Center in Las Vegas for merchants, PayFacs, ISOs, acquirers and fintechs.

About this event
TRANSACT is the yearly payments technology show organised by the Electronic Transactions Association (ETA). The organiser presents it as the one event devoted entirely to the business side of payments technology. The 2027 edition runs from April 19 to 21 at the Mandalay Bay Convention Center, 3950 S. Las Vegas Blvd, in Las Vegas.
The audience spans the payments chain: merchants, payment facilitators (PayFacs), ISOs, ISVs, issuers, acquirers, banks, fintech companies, and leaders in risk and compliance. Beside the exhibit hall, sessions run on four stages: Main Stage, The Breakthrough, The Edge and The Stack. Content is grouped under four themes: Innovation & Disruption, Growth & Commerce, Infrastructure & Technology, and Trust, Risk & Fraud. Separate Deep Dive programmes cover Banking, Fraud & Risk, and Merchant Voice. The registration page promises 140+ speakers across 45 track sessions, although no 2027 lineup appears on the official pages yet. Lunch & Learns, the EMPOW(H)ER breakfast and receptions round out the schedule, and the organiser is also running 2027 awards nominations.
Registration opens in November 2026, but the organiser has already published its rates. A Standard Attendee Pass costs $1,250, or $995 for ETA members, and covers the show floor, education, Deep Dives, receptions and a Kickoff Celebration with Visa. Buying five or more passes in a single order takes a further 10% off each one. The Wednesday Pass, valid for April 21 only, is $495 ($395 for members). Startups under five years old with less than $5 million raised can apply for a Startup Pass at standard rates, and qualifying merchants for a full pass at $490. According to the organiser, these published rates rise on December 2. Passes include an AI-powered matchmaking app for booking meetings.
Hotel rooms are booked through housing partner MCI once registration is confirmed, with a reduced resort fee of $39 a day. The venue is 15 to 20 minutes by car from Harry Reid International Airport.
For affiliates and media buyers the fit is indirect. TRANSACT is a payments event, not a marketing one, and none of its named themes deal with traffic or user acquisition. Its value lies in payments infrastructure: merchant accounts, processing and fraud control. Finance and fintech affiliates who promote payment products, and networks seeking acquirers or fraud tooling, can meet those counterparties in one hall. For them, the Fraud & Risk Deep Dive is the most practical part of the programme.
Agenda highlights
Show Floor Open & ReceptionReception
Exhibit HallETA Star AwardsAwards
Main StageFirst-Time Attendee ReceptionReception
ETA CentralISV Village Reception & Awards PresentationReception
ISV VillageEMPOW(H)ER Mentor/Mentee Meet-UpNetworking
Exhibit Hall2027 Kickoff CelebrationReception
TBDTickets
Seven ways in
Standard Attendee Pass
$1,250 ($995 ETA members)Rates increase December 2
- All-access pass to show floor and education, 140+ speakers, deep dives, receptions, Kickoff Celebration with Visa; 10% group discount for 5+ passes
Wednesday Pass (Attendee)
$495 ($395 ETA members)Rates increase December 2
- Single-day pass, Wednesday only, with 1:1 meeting booking
Startup Pass (Attendee)
$1,250 ($995 ETA members)Rates increase December 2
- For companies under 5 years old with under $5M raised; subject to approval
Retailers/Merchants
$490Rates increase December 2
- Full attendee experience for qualified merchants and retailers; subject to approval
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