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True Group

Lead Generation Team Lead

EuropeRemoteFull-time

Posted

About this role

We are looking for an experienced Lead Generation Team Lead to manage and scale our lead generation operations in the iGaming industry. You will be responsible for team performance, lead quality, conversion optimization, operational processes, and collaboration with the Affiliate Department.

How you will make an impact

  • Manage, develop, and scale the Lead Generation team.
  • Participate in recruitment, onboarding, training, and performance evaluation.
  • Set team and individual KPIs, monitor results, and drive performance improvements.
  • Organize daily operations, prioritize tasks, and manage workflows using Jira or similar tools.
  • Analyze the lead generation funnel and improve conversion rates at every stage.
  • Identify effective sourcing channels, GEOs, and partner segments.
  • Develop and implement lead generation strategies and quarterly growth plans.
  • Collaborate closely with Affiliate Managers and Team Leads to align priorities and ensure high-quality lead handovers.
  • Maintain accurate CRM data and ensure transparent reporting.
  • Plan and coordinate the team's participation in international iGaming conferences, including KPI setting and post-event performance analysis.
  • Identify operational bottlenecks and implement process improvements based on data.

What will help you succeed in the role

  • 2–3+ years of experience in Lead Generation within the iGaming industry.
  • At least 1 year of team management experience.
  • Experience building or scaling a team and optimizing operational processes.
  • Strong understanding of affiliate marketing and experience sourcing media buyers, arbitrage teams, webmasters, and SEO partners.
  • Understanding of traffic sources such as SEO, PPC, Facebook, and in-app.
  • Experience managing KPIs, analyzing conversion funnels, and improving lead quality.
  • Experience with CRM systems, Google Sheets/Excel, and analytical dashboards.
  • Familiarity with Jira or similar task management tools.
  • Strong organizational, analytical, and leadership skills.
  • Ability to make data-driven decisions and take ownership of results.
  • English level B2 or higher.

Nice to Have

  • Experience scaling a Lead Generation Department in an international iGaming company.
  • Knowledge of OKRs, Scrum, Kanban, or other Agile methodologies.
  • Experience with CRM automation and reporting dashboards.
  • Experience organizing team participation in international iGaming conferences.

How we will keep you smiling

  • Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
  • Unlimited vacation days and paid sick leave—because your rest matters.
  • A competitive compensation that truly reflects your skills and expertise.
  • Employee referral bonus and gifts to celebrate your special occasions.
  • 50% financial support for learning expenses to supercharge your professional growth!
  • A positive atmosphere where you always feel respected and truly belong.
  • Inspirational team-building activities that turn colleagues into best friends.
  • Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
  • Co-working space reimbursement to save your nerves from always working from home :)
Apply for this role True Group · Europe