How a Latin American affiliate network builds trust and fights fraud, with Alessandro Gherardi

Alessandro Gherardi co-founded Fomento Agency, an affiliate network focused on Latin America that is also growing in Tier-1 markets. Interviewed by John Wright, he explains why services and transparency matter beyond payouts, how he handles postbacks and sub-IDs, and what fraud waves look like.

In this episode

• Gherardi says the network differentiates on services such as iGaming conference tickets, football matches, planned ad-platform discounts and a Brazilian regulation course, because affiliates can find good payouts anywhere (1:01, 1:31).

• Starting a network was very difficult, he says: in the first year, five years ago, he heard mostly refusals, and a few big early affiliates helped it grow (3:32, 4:00).

• His non-negotiables are transparency and fast answers on postback, tracking or payment problems, including telling affiliates openly when an operator pays late (4:31, 5:00).

• Most traffic is slots and casino, so he prefers registration pages featuring popular games such as Fortune Tiger and the crash game Aviator, and wants conversion reports per landing page from operators (8:02, 8:31, 9:00).

• He prefers postbacks over API, GTM or image pixels, adds sub-IDs, asks large affiliates to split accounts by traffic source, and gives operators a six-digit source ID per affiliate (10:02, 12:00, 15:30).

• Fraudsters arrive in waves, he says, mostly multi-accounting and coordinated play on one roulette or slot; face ID at regulated Brazilian operators helps, and he wants operators to give feedback and monitor before raising volume (17:01, 19:00, 19:30, 20:31).

Interview from Revenue Optimization by StatsDrone, published on YouTube.