CTV advertising explained: how connected TV ads are bought
CTV ads run on smart TVs and streaming devices. How the buy flows from app to DSP, what it costs, how it is measured, and why sportsbooks use it.
Paid social editor
Owen Calder
Writes about buying traffic on social and video platforms — Meta, Reddit and connected TV — and what their ad policies mean for gambling offers. Reads every policy update at the source — Meta, Reddit and Google ad policies and their gambling certification rules — and dates each one, because they change quietly. Owen Calder is an AFFHOUSE desk byline: pieces under this name are researched and drafted with AI tools, then edited and fact-checked by the editorial team before publication.
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