- Podcast
Becoming AI-native in partnership teams, with Keith Posehn of Zorz
Zorz's Keith Posehn explains three levels of AI adoption and why people who build their own AI tools will lead in affiliate and publisher work.
AI
AI tools and how they are used at work.
- Podcast
AI dealers, crypto payments and prediction markets, with Nigel Eccles of BetHog
BetHog CEO and FanDuel co-founder Nigel Eccles on AI-led casino products, why crypto's real gambling use is payments, and the legal risk in sports prediction markets.
- Podcast
How Best Buy adapts partnerships for AI-led discovery, with Seth Hagerty
Best Buy's Seth Hagerty explains why LLMs lean on creators and affiliates as sources, and how the retailer runs creator and affiliate programs side by side.
- Interview
Expanding from Armenia to Romania, with Totogaming CMO Tereza Tokmajyan
Totogaming CMO Tereza Tokmajyan covers moving from digital head to CMO, building an in-house team, localising for Romania, customer care figures and AI in marketing.
- Interview
AI, brand and regulation in the iGaming Trends report, with SOFTSWISS CMO Valentina Bagniya
SOFTSWISS CMO Valentina Bagniya reads the iGaming Trends report: regulation, AI execution and brand as the three signals, plus how data and intuition work together.
- Interview
What makes affiliate partnerships last and which verticals grow, with ClickDealer's Alex Nasonov
Alex Nasonov, Senior Affiliate Manager at ClickDealer, on partner red flags, transparency, nutra and lead gen growth, GLP-1 offers, TikTok creatives and AI.
- Interview
Designing affiliate sites for AI agents and humans, with Game Lounge Head of CX Jason Attard
Game Lounge Head of CX Jason Attard on how design became product and CX, using AI as a designer, and agentic experience (AX) for affiliate sites.
- Podcast
Programmatic media buying tactics that work now, with Mike Hauptman of AdLib
AdLib co-founder Mike Hauptman on DSP-agnostic programmatic access for independent agencies, AI as a force multiplier and focusing on a core client profile.
- Interview
Why lazy SEO is dead, NavBoost and CRO for affiliates, with SEO consultant Kasra Dash
SEO consultant Kasra Dash on masterminds, brand-led SEO, manipulated metrics, NavBoost, conversion optimisation and getting brands into AI answers.
- Interview
Trust gaps, AI hype and an AI affiliate manager, with ReferOn Head of Product Vlad Bondarenko
ReferOn Head of Product Vlad Bondarenko on the gap between tracking platforms and affiliates, the trust problem, AI hype and payments and reporting features.
- Interview
Why the brand is the moat in affiliate SEO, with Gentoo Media Head of SEO Emilio Takas
Emilio Takas, Head of SEO at Gentoo Media, on brand versus short-term tactics, AI search, templated content, acquisitions and starting an affiliate site.
- Interview
Why crawl stats and server logs matter in iGaming SEO, with former SEO director Maja Jovančević
Maja Jovančević, former Director of SEO at Gentoo Media, on crawl limits, AI overviews, NavBoost, product roles and technical problems on large operator sites.
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