Sports betting.
Stake's Head of SEO Peter Macinković explains 170 sitemaps, indexability tracking, short-lived fixture pages, brand strength and why he sees no evidence Core Web Vitals matter.
Gambling.com Group CEO Charles Gillespie explains the push beyond organic search, why he thinks LLMs are overhyped for commercial queries, and the Spotlight.Vegas deal.
Traffic Balance Head of Marketing Anastasiia Gepolova on state-by-state US rules, paid search costs, player expectations and deal terms with operators.
Legal specialist Rafael Biasi of Octus Legal iGaming explains Brazil's licensing rules, the Pix and crypto payment limits, and new advertising controls.
Betwinner senior media buyer Garbis Tapacian covers ad formats, traffic sources, localisation, budget caps and whitelists for iGaming and sports campaigns.
