Business of Apps London 2027

Business of Apps London 2027 is the London date of the app growth events organised by Business of Apps. According to the organiser, the company was founded in 2013 and the events were previously known as App Promotion Summit. Its events listing puts the London edition on Thursday 22 April 2027, with The Brewery named as the venue. London is one of three city editions on that listing. Berlin comes first, on 12 November 2026 at the Estrel, and New York follows on 16 September 2027 in Midtown. Each city links to its own page on the Business of Apps site. The London page refused automated access when this page was prepared, so the details here come from the events listing alone. The organiser describes its audience as people who lead marketing, growth, product, CRM and revenue work at app companies. Its general pitch for the events covers learning how apps grow and scale, networking, and meeting app platforms and agencies. For the 2027 London date the listing gives no agenda, speaker line-up, track names or attendance figure, and no numbers from earlier editions are used on this page. Tickets are not priced on the listing either. The events page carries a link to register interest, but it shows no pass types or prices for London 2027. Anyone planning to attend should check the organiser's London page for registration options, prices and deadlines before booking travel. In AffHouse's view, the clearest fit is for media buyers who run paid campaigns for mobile apps and for affiliates who promote utility or VPN apps, because the stated audience is built around app marketing and growth roles. That is a reading of the audience description, not of a published programme. The Business of Apps site also has an affiliate section with categories such as gambling, crypto, dating and utilities, yet the events listing itself does not tie the conference to any of those sectors, so for iGaming, crypto or nutra affiliates the link is indirect. Whether the trip is worth it will depend on the agenda and the list of exhibiting platforms and agencies once they are published.