CES 2027 Las Vegas

CES 2027 is the annual consumer technology trade show owned and run by the Consumer Technology Association (CTA). The 2027 edition takes place from 6 to 9 January 2027 in Las Vegas, Nevada. The official pages consulted do not name a single venue: the show spreads across several sites in the city, and the only confirmed location is Sphere, where Lenovo will stage its Tech World keynote. Editions for January 2028 and January 2029 are already fixed. Entry is trade-only. Exhibitors are hardware makers, developers and suppliers from the consumer tech industry, plus brands, startups, investors and media. The product categories go well beyond gadgets: Artificial Intelligence, Blockchain & Digital Assets, Fintech, Marketing & Advertising, Retail/E-Commerce, Ed Tech, Health, Gaming & Esports, Quantum and Robotics each have their own section. The format pairs an exhibit floor with keynote addresses, Great Minds sessions and a paid conference programme. Three 2027 keynote speakers have been named so far: Antonio Filosa of Stellantis, Tekedra Mawakana of Waymo and Yuanqing Yang of Lenovo. No 2027 agenda has been published, and the pages consulted give no attendance figure. Two passes are on sale. The Standard Pass costs $149 until 30 November 2026 and $349 from 1 December; it covers the exhibit floor, keynotes, Great Minds sessions and a selection of conference sessions. The Premium Pass is $1,450 until 30 November and $1,750 afterwards, and adds every conference session over the four days. CTA reviews business credentials first and charges the card only once the record is approved. Exhibitors can hand out Customer Invitation codes worth $149 off. Paid registrations cancelled in writing by 9 December 2026 are refunded minus a $50 fee. Badges are not mailed; each person collects their own with government photo ID. For affiliates and media buyers the fit is partial and depends on the vertical. CES is not an affiliate or performance-marketing event, and gambling is not among the listed product categories. Its value lies in the Fintech, Blockchain & Digital Assets, Marketing & Advertising, Retail/E-Commerce, Ed Tech and Health sections, where product makers and brands looking for distribution gather in one place, and in the AI content for teams building ad creative or automation. A Standard Pass at the early price is a cheap way to walk the floor and meet advertisers; the Premium Pass only pays off for those who want the full conference.