NRF 2027: Retail's Big Show New York

NRF 2027: Retail's Big Show is the annual retail trade show run by the National Retail Federation in New York. The 2027 edition, themed "Fast Forward", takes place from 10 to 12 January at the Jacob K. Javits Convention Center, with an opening party at the Marriott Marquis on Times Square on the evening of 9 January. The organiser cites more than 41,000 retail industry professionals at the show each year and tells exhibitors and sponsors they will meet retail decision-makers from over 100 countries. The audience is retail professionals plus the vendors who sell to them. Keynotes and featured sessions run alongside an AI Stage and Exhibitor Big Ideas demos. The Expo floor hosts the NRF Innovators Showcase, a Startup Hub and a Reverse Logistics Pavilion. Retailers can also book Expo Tours ($150) or Retail Store Tours ($180). Add-on days are held at Lavan New York. Commerce Media Saturday on 9 January is organised together with RETHINK Retail and costs $195. Supply Chain Sunday on 10 January is free for retailers and brands. AI Monday, the AiR Summit & Soiree on 11 January, is in its fourth year and was shown as sold out with a waitlist. Retail's Big Dance Party that evening is free, with over 2,000 guests expected. Prices depend on retail status and NRF membership, and rise closer to the show. All-Access passes start at $1,200 for retail members and $2,200 for retail non-members at the advance rate, which ends on 19 November 2026. Non-retail companies, the group that covers most vendors and agencies, pay $2,600 as members or $3,800 as non-members, with per-company caps. Eligible retailers get a free Expo pass until 30 December, while expo-only access for non-retail firms costs $2,000 or $3,200. The 2027 agenda and speakers are not out yet. The leaders from Ulta Beauty, Taco Bell, Sam's Club, Shopify and The North Face featured on the official site spoke at NRF 2026. For affiliates and media buyers the fit is indirect, since this is a retail show rather than a partner marketing event. It is most useful for e-commerce affiliates, commerce media teams and agencies with retail clients, and past press coverage centred on AI in retail and TikTok Shop strategies. Commerce Media Saturday is the closest match to performance marketing.