d3con 2027 Hamburg: The Future of Digital Advertising

d3con is a Hamburg conference about where digital advertising is heading, run within the Trailblazer Summits Group. The organiser calls it the largest conference on the subject. The 2027 edition runs on 16 and 17 March 2027. No venue has been announced yet: the location page lists every address as TBA. 16 March is the Advertisers Day, with sessions planned around the topics brand-side marketers raise. 17 March is the main Conference day, where advertisers, agencies, publishers and ad tech or platform vendors share a single programme, and Stage II opens with a Publishers Morning. Live translation is offered on the Main Stage and on Stage II. Talks start at 09:20 on both days. Evening dinners for speakers (16th) and for networking (17th), a partner area and an attendee app round it off. The organiser lists programmatic, marketing automation, marketing AI, connected TV and retail media as the core themes. The Advertisers Day agenda so far has a CMO panel with marketers from Hapag-Lloyd, Douglas, SAP, De'Longhi and Deutsche Bank, a DOOH discussion with Breuninger, a commerce media panel with Unilever, a zero-click search and performance KPI panel, a panel on agentic workflows and a talk by Moonie Zhu of eTOC on Chinese brands going abroad. Two keynotes are announced so far: Nø Cosmetics and Serviceplan. On 17 March come a programmatic experts panel, a Publisher Summit on Stage II, a CTV measurement debate and a measurement panel. d3con cites more than 220 speakers, 54 hours of content, 30 partners and 2,000 attendees. Its 2026 partner list featured Google, Amazon, YouTube, Taboola, Magnite, DoubleVerify, LiveRamp and StackAdapt. Ticket prices are net of VAT. A November special rate is available until 30 November, and after that date the four published prices are 779, 779, 1,309 and 2,549 EUR. The site names four pass types (Advertisers Day, d3con Conference, d3con Combo and d3con Gold), but the text does not say which price belongs to which pass. For affiliates the fit is indirect. d3con is a brand and agency event held in Germany, with no affiliate track and nothing on iGaming. It is most useful to media buyers working with programmatic, CTV, DOOH or retail media inventory, to e-commerce teams looking at commerce media, and to networks or ad tech vendors that want to meet brand advertisers and their agencies in one place.