E-commerce Berlin Expo 2027

E-commerce Berlin Expo is a B2B trade fair and conference for the online retail sector, held each year in the German capital. The 2027 edition, its 11th, is scheduled for 17 and 18 February 2027 at Messe Berlin, Messedamm 22. Those dates come from the visitBerlin city calendar, which calls the event the biggest B2B trade show and conference in Germany's e-commerce sector. The organiser's own pages reviewed for this listing do not name the company behind it. Next to the Expo, the same team runs an awards programme and a podcast. The event is aimed at people who sell online and make buying decisions: shop owners, retailers, manufacturers, wholesalers and direct-to-consumer brands. Service providers, agencies and consultants form the other half of the room, mostly as exhibitors and paying visitors. For 2027 the organiser expects more than 14,000 attendees, around 320 exhibitors and 200 speakers. Content is spread over four conference stages and four masterclass tracks, and the organiser counts 50 masterclasses in total. Sessions are framed around current trends, practical advice and case studies from the industry. No 2027 agenda or speaker names had been published at the time of writing, so specific topics cannot be confirmed yet. Every ticket covers both days, the exhibition and the conference, and lets the holder apply for a masterclass seat. Online shops, retailers and brands that meet the eligibility rules register for free until 14 February; from 15 February a €29 administrative fee is charged. Everyone else, such as agencies, consultants and service providers, buys a non-retailer ticket in three price steps: €49 until 3 January, €79 until 31 January and €129 from 1 February, each net plus 19% VAT and each closing early if it sells out. A VIP pass is also offered, but its price was not shown on the ticket page. For affiliates and media buyers the fit runs through the e-commerce vertical rather than affiliate marketing itself: the published material does not list affiliate or partner programmes as a topic. The value is the merchant side of the floor. Retailers, manufacturers and DTC brands are the advertisers behind many shopping offers, so publishers, networks and performance agencies working with German and European shops can use the two days for prospecting. They attend on the paid non-retailer ticket, which makes the early €49 step the cheapest way in.