OMR Festival Hamburg 2027

OMR Festival is a three-day event on marketing and the digital economy, organised by OMR in Hamburg. The organiser bills it as Europe's leading event in that field. The 2027 edition takes place from 3 to 5 May at Hamburg Messe. Day one is reserved for professional development and offers only Masterclasses and Side Events. On days two and three the full programme opens: six stages of keynotes and panels, further Masterclasses, Guided Tours, the expo and live concerts. Stages announced so far are the Conference Stage, HBO Max Stage, Yellow Stage, Blue Stage and the Purple Stage in hall B5, which concentrates on practical tool knowledge. Themed Festival Journeys bundle speakers, slots and exhibitors to help with planning. The organiser cites more than 800 speakers, upwards of 1,000 exhibitors and partners, over 350 Masterclasses and 200 Guided Tours, and the 2026 edition drew 70,000 attendees. The expo dates back to 2015 and puts big tech names such as Google and SAP next to SaaS vendors, SMEs and startups. Listed themes include AI, e-commerce, finance, HR, sustainability and diversity. Early confirmed speakers for 2027 include Reddit CEO Steve Huffman, REWE Group CEO Lionel Souque, Sistrix founder Johannes Beus and Peec AI CPO Malte Landwehr. Evenings bring booth parties and concerts, with more than 100 food booths on site; the 2026 aftershow featured SSIO, ZAH1DE and Mark Forster. Three passes are on sale. The Festival Pass costs €539, down from €649 with no end date given for the reduction, and covers the expo, every stage, Masterclasses, Guided Tours and the Aftershow. The Festival & Hotel Pass bundles three hotel nights for €1,099 to €1,399 depending on the hotel. The Festival Black Pass, at €1,999, adds a Black Pass area with catering, a fast lane, VIP seating, guaranteed event spots and a fireside chat with a headline speaker. The ticket page does not say whether VAT is included, and the detailed agenda is not out yet. For affiliates and media buyers the fit is indirect. This is a broad marketing festival with a strong entertainment side. It suits e-commerce affiliates, SEO publishers and buyers who want sessions on search, AI tools and platform marketing, or who want to meet martech and SaaS vendors on the expo floor. Teams that mainly need network and offer meetings will find fewer dedicated formats than at a specialist affiliate conference.