DMEXCO 2027 Cologne

DMEXCO is an annual digital marketing and technology trade show with a conference programme, held in Cologne. Koelnmesse organises it, while BVDW, the German Association for the Digital Economy, owns the brand and serves as its professional partner together with its Circle of Online Marketers (OVK). The 2027 edition is scheduled for 22 and 23 September 2027. The official pages checked so far do not name a venue or street address for that year. The show first ran in 2009 with 290 exhibitors from eleven countries and roughly 14,200 trade visitors, and a spin-off, DMEXCO ASIA, launched in 2025, run with eCommerce Expo as part of Tech Week Singapore. Visitors are mostly decision-makers from marketing, media, technology and online retail. The organiser says about a third of 2026 visitors held C-level jobs. That 2026 edition, run under the motto "Scaling Intelligence", drew around 40,000 attendees, some 700 partners, 2,200 represented brands and more than 1,000 speakers, by the organiser's count. AI has been a recurring theme: 2024 used the motto "Prompting the Future", and 2023 dealt with AI, retail media, Web3 and digital fashion. The format combines an exhibition floor and conference stages in Cologne with an online element. Content is grouped into three areas: Marketing & Media, Business & Society, and Tech & Future of Web. In 2026 the programme added eleven themed summits and a larger World of Commerce area for retail and online selling. Beyond the sessions, the organiser lists master classes, networking, side events and parties hosted on partner stands. Tickets for 2027 are not on sale yet. The official ticket page only offers a sign-up to be notified when the shop opens, and no prices, programme or speakers for 2027 have been published. For affiliates and media buyers, DMEXCO is mainly a place to meet the brand side of the ad market: marketers, media owners, technology vendors and retailers. It is not an affiliate-network event, and performance marketing sits inside a much wider brand and media agenda, so the fit is indirect for pure performance teams. It is most useful for buyers who want to talk to large advertisers or retail media sellers, e-commerce affiliates looking for brand partners, and vendors selling AI tools to marketing departments.