iGB LiVE 2027
iGB L!VE returns to ExCeL London on 7–8 July 2027: a World Gaming show for casino, sports betting and affiliate businesses whose 2027 programme is not yet out.

About this event
iGB L!VE 2027 is scheduled for 7 and 8 July 2027 at ExCeL London. It is run by World Gaming, the gaming division of Clarion Events previously known as Clarion Gaming, and puts casino, sports betting and affiliate businesses on one exhibition floor. The same team also produces iGB Affiliate Barcelona; in June 2026 Mallory Reynolds-Trout was named event director for both shows. Pre-registration for the 2027 edition is open.
The organiser sells the show on its place in the calendar. Casino companies are told to treat July as a mid-year review before the winter peak, sportsbooks as the last chance to prepare before the European football season, and affiliates as a moment to sign operator deals ahead of the strongest revenue months at the end of the year. The stated audience is operators, affiliates, suppliers and technology vendors.
The 2027 programme has not been published. The 2026 edition featured the Sustainable Gambling Zone, Clarion Gaming's player-protection showcase that used to be called the Consumer Protection Zone; the iGB Trends Stage, built on content from iGamingBusiness.com and iGBAffiliate.com; iGB Introducing, a pre-booked matchmaking service with affiliate programmes, agencies and martech suppliers; Pitch iGB; the Exhibitor StandOut Awards; and the iGB Startup Accelerator for early-stage founders.
The size figures on the official site describe the 2026 show. The organiser cites a 15,000-plus attendance and more than 200 exhibiting and sponsoring companies, and says 78% of visitors were likely to come back in 2027. Those numbers are the organiser's own and have not been audited independently. No exhibitor list, speakers or ticket prices for 2027 have been released yet.
For affiliates, iGB L!VE and its sister show in Barcelona treat the affiliate channel as a core audience rather than a side track, and the matchmaking and networking formats matter more than the conference stage. Whether those formats return unchanged in 2027 will be clear once the agenda appears.