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London Casino & Gaming Show 2027

London Gaming Show (previously London Casino & Gaming Show) covers land-based casino and adult gaming at ExCeL London on 12–14 January 2027 as part of Bacta's EAG360.

London Casino & Gaming Show 2027

About this event

The London Gaming Show, which used to be called the London Casino & Gaming Show, runs at ExCeL London from 12 to 14 January 2027. It is one of three shows under the EAG360 banner, organised by Bacta, the British trade body for amusement and high-street gaming businesses. The other two are Amuse Expo, which is what the long-running EAG exhibition is now called, and CompSocUK, previously the Social Immersive Entertainment Expo. Visitor registration is free and covers all three. The gaming show targets the land-based casino and adult gaming market in the UK and Europe. Exhibitors bring machines and cabinets, gaming content and systems, cashless payment products and social responsibility tools, and visitors include operators, gaming directors, hospitality buyers and suppliers. At the 2026 show the UK Dealers' Championship held its heats on the floor, with an awards night at the Hippodrome Casino; its return in 2027 has not been confirmed. Talks take place in a seminar theatre shared by all three shows. Sessions with a gaming angle include a panel on post-Budget challenges in 2027 with senior figures from Bacta, BII, BBPA, UKHospitality and NTIA; a casino and retail sports betting panel with Hippodrome Casino executive chairman Simon Thomas and Grosvenor Casinos managing director Mark Harper; a talk on dealing with licensing authorities by Institute of Licensing vice-chair David Lucas; a session on illegal gaming in Europe with EUROMAT president Jason Frost; and a panel on gaming technology. Other sessions cover pubs, competitive socialising, attractions and mini-golf. The published figures describe EAG360 as a whole: the organiser cites more than 6,000 attendees, 100 exhibitors, 52 countries and 2,043 businesses represented. No separate numbers are given for the gaming show. The relevance for online affiliates is limited. The show is about venues and machines, and online gambling barely appears in the seminar programme. It is more useful for suppliers and operators active in both retail and online, and for anyone tracking UK machine and licensing policy.

Agenda highlights

Bring them back for more: How to generate loyalty and repeat businessChloe Dodd, Brad Nobbs, Robbie Symonette, Jordan McDonald
Seminar Theatre
Evolving customer trends in the comp soc sectorJo Lynch
Seminar Theatre
Industry Leaders: Tackling Post-Budget Challenges in 2027Jade Craig, Robert Gibb, Steve Alton, Emma McClarkin OBE, Allen Simpson, Mike Kill
Seminar Theatre
Casino & Retail Sports BettingSimon Thomas, Peter White, Richard Smith, Mark Harper
Seminar Theatre
Working with Licensing AuthoritiesDavid Lucas
Seminar Theatre
Professionals at Play, growing from strength to strengthBen Warren
Seminar Theatre
The Showmen's Guid of Great Britian
Seminar Theatre

Tickets

Visitor registration

Free
  • Free admission to all three days of EAG360 (Amuse Expo, CompSocUK and London Gaming Show) at ExCeL London.
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