Natural Products Expo West Anaheim 2027

Natural Products Expo West is a trade show for the natural, organic and healthy-products industry. Natural Foods Merchandiser and Beacon are listed as official content partners, and other events are co-located with it. The 2026 show was the 45th edition. The 2027 edition is set for 2 to 5 March 2027 at the Anaheim Convention Center, and the exhibit halls are open from 3 to 5 March. The audience is made up of brands, retailers and buyers, investors and service providers, with visitors from more than 110 countries. The organiser cites more than 66,000 attendees, over 3,200 exhibitors and more than 300 speakers, without naming the year those figures refer to. Buyer-only hours, brought back in 2026, let retail buyers meet exhibitors each morning before the floor opens to everyone else. Alongside the halls there is an education programme and a keynote, The State of Natural & Organic, on product trends and market data. The CPG Innovation Summit was added in 2026 as a one-day event pairing brands with innovation resources; that year it drew over 750 attendees and featured a Pitch Slam for seven early-stage brands plus a Deal Room where capital-raising companies presented to investors. The 2026 schedule also had the Launch Pad in the Arena for new brands, Climate Day with keynotes and a Community Resource Fair, the outdoor Fresh Ideas Organic Marketplace for certified organic goods, the AHPA Herb Walk at the Fullerton Arboretum, a Gender Equity in Nutraceuticals networking event and the NEXTY Awards, whose winners are named live at the show. The 2027 programme has not been released yet. Registration for 2027 had not opened when this page was written, and no ticket prices are public. The official site lets visitors leave an email to be told when sign-up starts. For nutra affiliates and media buyers the fit is indirect. Expo West is built around brands and retail buyers, not performance marketing, and it has no affiliate track. Its value is the exhibitor floor: thousands of natural and supplement companies, including the newcomers shown in the Launch Pad and the Pitch Slam, plus a nutraceuticals networking session. Networks, agencies and offer owners that work with supplement and wellness brands can use it to find partners and see which product types are gaining attention before those products show up in paid traffic.